Creativity is the act of producing new ideas, or finding new combinations of existing ideas.
In a Corporate setting, creativity would involve the generation of novel ideas or novel uses for a combination of existing ideas.
Innovation involves generating and applying such creative ideas to a specific need.
So, in a Corporation, Innovation is the process in which new ideas are created and transformed into useful commercial products and services.
Labels: corporate innovation, Creativity, creativity and innovation, novel ideas, what is creativity